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Is this seriously a Puma add???


Reggie

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A similar thing happened with Puma in 2003 - when these fake ads were picked up by industry and style media (click thumbnails for full size images). Peter Kim - then international marketing manager at Puma writes that “a small Eastern European agency affiliated with Saatchi & Saatchi created the ads on spec, trying to win business with a PUMA subsidiary.” When they didn’t get the job, they emailed the images to their friends - and from there it just snowballed. Anyone who’s worked at an agency should be able to imagine this happening.
Half way down the page http://www.mediaczar.com/archive/2007/when...ssing-episodes/
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